Don’t Make The Mistake Of Preordering A Windows Surface RT Tablet

first_imgWhy IoT Apps are Eating Device Interfaces Related Posts To its credit, Microsoft does a wonderful job of seeding betas and previews of its new software to the tech community, so that users have a chance to become familiar with the new operating system before it’s official launch. I’m still not convinced that putting the Metro UI front-and-center within a Windows PC environment was Microsoft’s best move, but at least everyone who wants to has had a chance to try it out.But the way in which Microsoft and its partners have rolled out Windows 8 and Windows RT on tablets and convertibles is annoying at best. Few manufacturers have actually disclosed the pricing of their Windows 8 and RT tablets, preferring to show them off now, then release pricing at launch. One exception is the Acer Iconia W700, an 11.6-inch tablet with a 64 GB SSD, priced at $799.99; We just found out that Microsoft’s Surface RT is priced at $499 and up.Where Are The Reviews?And though there are numerous hands-on reports, we have yet to see any formal, in-depth reviews of Windows 8 or Windows RT hardware. I haven’t found any obvious glitches in playing with the tablets for a few minutes, nor did I expect to. But if the Whizzy WinTab 879G blows up when trying to print a document, a quick hands-on won’t discover it. And, of course, there’s the Windows apps question. How many will there be? And how many will run on Windows RT?As you might be able to tell, I was a bit offended by Microsoft’s limited-time preorder offer on Tuesday. You want me to put down $500 for a tablet no one – outside of a few select invitees – has been able to play with for more than a few minutes? Of course, as the recent Saturday Night Live sketch proved, we technology pundits can be upset by the smallest, inconsequential things.But I think that it’s fair to compare Microsoft’s Surface rollout with the way in which Apple – or Samsung or HTC or Lenovo or most technology vendors – roll out their products: They’re announced, they’re demonstrated, the prices are disclosed, the press has a chance to play with them and write a hands-on report, the products are reviewed, and then they’re launched. The public is teased, yes; but the public is also informed. This smacks of what happens to dud movies – where the studio declines to screen it for critics to avoid devastating reviews before the flick hits the theaters.Launch? Or A Flood?I get it. Windows 8 and Windows RT launch next week, and Microsoft needs to do everything it can to keep Windows 8 in the limelight, so it’s carefully doling out information. But you can’t avoid the real reviews forever. Come Friday, or Monday, or some arbitrary “Review Day,” we’ll suddenly see five billion reviews of five billion Windows 8 tablets and convertibles. Microsoft’s partners have been heads down building more than 800 different devices that are now certified for Windows 8 and Windows RT, Microsoft says. 800?! And we don’t know anything about more than say, a dozen?Maybe this is a good thing – the wheat and the chaff will be tossed into the air simultaneously. But it’s only at that point I would consider putting money down for a particular Windows 8 tablet. Not now. Tags:#Microsoft#mobile Role of Mobile App Analytics In-App Engagement With all due respect: If you pre-ordered Microsoft’s Surface with Windows RT tablet on Tuesday, you’re a foolhardy optimist.I’m sorry I said that; I’m not really trying to be antagonistic. Nor am I saying that you’ve necessarily wasted your money. But I’m certainly not convinced that the Surface RT is going to be your best buy. In fact, because Microsoft still hasn’t divulged all the relevant Surface details, it would be hard for anyone to be convinced of that yet. And that is Microsoft’s own fault.Full disclosure: Like you, I’m on the outside looking in. I wasn’t flown to Redmond last week for a six-hour presentation on the Surface, where Windows chief Steven Sinofsky rode it around like a skateboard. But I have attended press conferences by Dell and Intel, and I covered the initial launch of the Surface tablet. I said it then and I’ll say it now, again: I was impressed by Microsoft’s Surface, and its Windows 8 operating system. I think that Microsoft could have a winner here.But that’s just a guess.Drip, Drip, DripThe problem is what InfoWorld’s Galen Gruman called Microsoft’s “long tease” – the slow, steady drip of information leading up to the launch of Windows 8. This isn’t just Microsoft’s strategy; this is the way everyone handles corporate PR these days. If a company offers just enough information, someone will bite. All a news story needs is a tidbit of news that can float above a tide of regurgitated background. And I’m as guilty of this as the next guy . What it Takes to Build a Highly Secure FinTech … markhachman The Rise and Rise of Mobile Payment Technologylast_img read more

Speed Up Your Color Workflow Using Scene Cut Detection

first_imgDaVinci Resolve’s Scene Cut Detection function chops a single file into multiple shots. Here’s how to how to use this time-saving feature.Colorists occasionally work on projects that only exist as a single file with no accompanying project or EDL. It may also be easier to grade a single file when working with a previously conformed spot, a reel, or in scenarios where the client is located remotely and it’s not practical to upload gigabytes of material.DaVinci Resolve’s Scene Cut Detection function can analyze a single file and chop it into multiple shots based on where it believes there are cuts in the program. This important feature saves hours of time from finding edit points manually. Let’s look into how to use this feature.Before importing the single movie file in question, locate it in the Media Storage and right-click it. Select Scene Cut Detection.Once you find the file that needs to be chopped up, right-click it and select Scene Cut Detection.A window appears with several options. Click Auto Scene Detect in the lower left. Resolve will try to locate all of the cuts within the piece, which may take a little while depending on the speed of your computer and the piece’s duration.After analysis, a bunch of lines are created across the timeline. The length of the line corresponds to how confident Resolve is in determining a cut. The purple line that cuts across the interface is your tolerance bar, which will include any lines above this line and exclude those below it. You can drag this tolerance bar to include or exclude shots.Once Resolve has analyzed the video file, the interface will resemble the image below. The green lines denote where Resolve thinks cuts occur. The purple line is the tolerance bar; all vertical lines above this bar will be included; those below will be greyed out and excluded. More on the image thumbnails below.Here, Resolve is not as confident about the first green cut but is much more certain about the following cuts. It’s good practice to check each of the cut points to make sure those are actual cuts.Scene Cut Detection is fantastic but not flawless. Always check the analysis by clicking through each of the edits by scrolling through them on the right-hand side.The right side of the interface displays all of the cuts Resolve is prepared to make to the main video file. It’s good practice to check the automated analysis.You can tell if an edit is accurate by the three frames that appear on the upper portion of the screen. This shows the frame before the edit point, as well as the two frames that come after. This interface makes it easy to evaluate if shots have ended or if Resolve has made a mistake. Be sure to especially check the shorter vertical lines above the tolerance bar, as Resolve is less sure of these.Resolve shows the cut point between the first two thumbnails and the following frame to provide a visual representation of each cut point. Below is an example of correct edit point detection by Resolve.Resolve may misinterpret cuts during camera flashes, very fast motion, or when objects pass in front of the frame. In these cases you can use the Add and Delete buttons as needed to create or remove edits. To remove a whole section of bad edit points, set your In and Out points using the markers or the I and O keys and click the Prune button, denoted by the scissors icon.By evaluating the three frame layout, we discover an incorrect scene detection has created an unnecessary edit. This is why it’s important to check Resolve’s analysis. Click the Delete button (circled in blue) or use the Prune tool (also circled in blue) after setting Ins and Outs to remove a range of bad edit points.When every edit point has been checked, click Add Cuts to Media Pool in the lower right, which will create multiple short clips of the larger project.The media in our Master bin shows the slices of the original video file. Each clip’s timecode ends where the next one picks up.During grading, if it’s discovered a scene has been missed, navigate to the Edit page and use Razor Edit Mode to separate the clip into two sections.Razor Edit Mode can create additional edits if you miss some.Was this DaVinci Resolve tip helpful? Got any workflow advice for your fellow colorists? Let us know in the comments below!last_img read more

How to Make Corporate Videos More Cinematic

first_imgWho said corporate videos have to be boring? Engage your audience by taking a more cinematic approach to corporate videos.A lot of people glaze over immediately when they hear the words corporate video. It’s understandable. A lot of corporate videos are exceptionally bland and lifeless. But that doesn’t have to be the case. To ensure your client’s video breaks through the boredom barrier, you need to add cinematic quality to the production. Let’s look at a few tips that can help make your next corporate video project stand above the rest.1. Shoot RAW at 24 Frames Per SecondFor the best possible image, don’t compress it by using a codec. Instead, capture it using RAW. This will give you much more flexibility in post with your image. Also, use 24fps instead of 30fps, as all major motion pictures are shot using 24fps. By utilizing these two basic settings right out of the gate, you’re putting yourself in a great position to capture cinematic footage before you even start rolling.Video via Apple2. Add Dynamic Movement to Your Shots“Dynamic” is certainly not a word that most people associate with corporate videos. Utilizing camera movement is a fantastic way to transform a drab promotional piece into a dynamic marketing tool. This can be done by using a dolly, steadicam, dolly, crane, jib, or even a drone. The key is to have motivation for your movement. Here is a great example of utilizing movement to enhance your corporate video.Video via Polimoda International Institute of Fashion Design & Marketing3. Make Use of Shallow Depth of FieldBy adding movement, we’re able to ramp up the cinematic style of the video. Another way to do this: using shallow depth of field. Think back to all of the films you’ve watched. What’s one component of those films that you can easily pick out? It’s those moments where you get a shallow depth of field shot. You can’t capture this effectively with a wide angle lens, so you’ll need to utilize a prime or telephoto lens.Video via Daimler AG4. Utilize Dynamic LightingAs any good cinematographer can tell you, dynamic lighting is the key to capturing a truly cinematic image. While the concept of lighting can seem a little overwhelming, it’s really a lot simpler than you think. In fact, we’ve covered this very subject here at PremiumBeat. You don’t need to be a certified lighting expert or have a massive budget to capture great lighting… just get your hands on some LEDs. You’ll be able to create some amazing moods and tones for your next shoot, as seen in the video below.Video via Flytech Corporation5. Add a Cinematic Color GradeNow that you’re filming in RAW, using 24fps, and adding dynamic movement and lighting, there’s really only one more thing to do in order to give your corporate video a cinematic flare — color correction and grading. Utilize such assets as Magic Bullet from Red Giant or take the time to learn simple grading techniques in DaVinci Resolve. Any of these options will help turn your client’s corporate video into a cinematic work of art.Video via Google6. Make it Sound CinematicOne key ingredient to any video production is the musical score. Music (or the lack there of) can make or break your video, so you should spend time looking at resources like PremiumBeat to find the right sound for your client’s video. Having a solid soundtrack underneath a corporate video can help set the mood and tone. This will definitely help keep your audience engaged. Got any tips for making corporate videos stand out? We’d love to hear them in the comments below.last_img read more