Reddit Calls Out “Experts” for “Misunderestimating” Its Traffic

first_imgA Web Developer’s New Best Friend is the AI Wai… Top Reasons to Go With Managed WordPress Hosting mike melanson Why Tech Companies Need Simpler Terms of Servic… Related Posts center_img 8 Best WordPress Hosting Solutions on the Market Tags:#advertising#Statistics#web A week ago, social news and bookmark site Reddit sent out a call for help to its users. While some questioned who would just give money to a website for an undefined service in return, more than 6,000 people paid to join Reddit Gold.Now, the website is saying that “‘Experts’ misunderestimate our traffic, and we don’t know why”.The basic problem the site has been facing, Reddit programmer Mike Shiraldi explained in a blog post last week, is that the site’s four engineers have not been able to keep up with the traffic. We’ve been kinda bummed at reddit these days. It seems like every week something comes up that slows performance to a crawl or even leads to a total site outage. And we almost never get a chance to release new features anymore. […] The bottom line is, we need more resources.The problem the site is having now, it says, is that “advertisers generally don’t trust Google Analytics numbers” and “have their own preferred sources of traffic information that they put their faith in.” According to Google Analytics, Shiraldi writes, Reddit has seen more than 8,000,000 unique visitors in the last 30 days and 400,000,000 pageviews. “The numbers are very accurate, because there’s a blog of Google Analytics javascript on every reddit page that lets them directly measure our traffic.”Shiraldi then goes on to compare the numbers provided by a number of web traffic measurement services. reports 927,000 unique visitors a month – around 7 million less than Google Analytics. Quantacast, meanwhile, reports 10 million visits, which Shiraldi says is anywhere from a half to quarter of the true numbers.The problem here, according to Shiraldi, is that advertisers are relying on numbers from third-party measurement services that just aren’t true. In the site’s efforts to raise more money – and therefor hire more engineers, buy more servers, increase performance and continue the cycle – these numbers appear to be hurting its bottom line. The problem Shiraldi points to looks like one that would have broad implications for any number of websites trying to make a buck of advertisements and traffic. If all of the web measurement services out there have this large of a discrepancy between them, who’s really making out in the end? Does a site just need to find the most favorable analysis and stick with it or should something be done to reconcile the numbers? last_img read more

Getting a Grip on a Refrigerant Phase-Out

first_imgEPA rules will require that ozone-friendly refrigerant be used in new HVAC equipment sold after January 1, 2010. But that doesn’t mean use of ozone-depleting R-22 refrigerant will endWe are by now well accustomed to the fact that shifts to building materials, designs, and equipment billed as greener almost always yield at least one common byproduct: debate.Nothing wrong with that. The technologies behind building systems and materials often are complex, and strategies for replacing one with another are rarely cut-and-dried.So it is with HCFC-22 – the refrigerant commonly known as R-22 and familiar to consumers under the brand name Freon 22. It has been used for decades in residential and commercial air conditioners and heat pumps. The problem is it is a hydrochlorofluorocarbon, a gas that will deplete the ozone layer if it is released into the air, and the Environmental Protection Agency has targeted R-22 for phase-out.Better machines for a more volatile compoundBeginning January 1, 2010, new HVAC systems must use a hyrdofluorocarbon refrigerant, an alternative to R-22 that does not cause ozone depletion, although it is party to global warming because it does throw off heat and, as a recent New York Times story notes, it requires more-heavily-built (and generally more efficient) cooling units that are capable of handling the high-pressure gas.One common hydrofluorocarbon variant is HFC-410A, although a recent refrigerant-data update published by the Air Conditioning Contractors of America points out that some 30 new refrigerant blends have come to market over the past 10 years.The Times emphasizes that some manufacturers and utilities are offering rebates on new equipment, and the federal economic stimulus bill provides a tax credit of up to $1,500 for the purchase, this year or next, of highly efficient residential heat pumps and central air-conditioning systems.R-22, meanwhile, is not going away any time soon. The EPA will permit its use in existing cooling machines until they are replaced or converted to accommodate HFC. Even if the cost of R-22 climbs as its market shrinks, its complete phase-out could take many years.last_img read more

Permanent Change of Station Information and Resources

first_imgby Vickie LaFolletteProgram Analyst, Children, Youth and Families, Department of DefenseThis is the time of year where military families are moving to their next duty station. As military service providers, we are aware this can be a challenging, stressful and yet exciting time for our military families.It can be stressful as they leave familiar homes, neighbors, support systems, schools, churches and the like. It can be a challenge as they receive orders, schedule movers to transport belongings; and schedule flights for overseas destinations or drive cross country to their next duty station.Sometimes we focus on the challenges versus the exciting times which may lay ahead such as: exploring new countries or states, meeting new neighbors and work colleagues as well as building/enhancing personal or professional skills.We know that connecting our military families to services, programs, information and resources is invaluable as they navigate the moving process and succeed in their new journey. Many of our families, potentially new or young military families, may not be familiar with the below list of resources. This list is not all inclusive — let us know of other resources you’d add.(1) Military & Family Support Centers provide information, resources and assistance – related to finances employment, relocations and moving with a family member with special needs(2) MilitaryINSALLATIONS provides important information, contacts and links about installations.(3) Plan My Move is a companion to MilitaryINSTALLATIONS and provides customizable tools, resources and checklists.(4) Military OneSource has many sources of information, especially on the moving page. Check out the benefits and resources sections.(5) is the Department of Defense’s global website for managing one’s move(6) Installation housing offices and provide assistance and information on housing options(7) sign up for childcare before you arrive at your next duty station School Liaison Officers assist parents and children as they transition to a new school settings(9) Defense Travel Management Office provides information on allowance tables, per diem and tools to help plan moves(10) Military Kids Connect is an online community specifically for children ages 6-17(11) Spouse Education and Career Opportunities (SECO) offers support and resources for military spouses looking for employment and education opportunitiesMs. LaFollette works for the Office of Military Community and Family Policy, Department of Defense. She also plays an important role as a team member of the Military Families Learning Network- Family Transitions concentration area.last_img read more