Sabre tests new hotel digital marketing programme from Google

first_imgSabre Corporation is launching a beta test of a new hotel digital marketing programme from Google designed to help drive more bookings. The Google Hotel Ads Commission Programme combines the benefits and reach of Google Hotel Ads with the hotels’ existing commission programmes by making the hotels’ best available retail rates searchable and bookable on Google.When travellers search for a hotel on Google Search, Google Maps or Google+, they will be able to select the property and rate they want, and then book the room directly with the hotel without ever leaving the page, reducing the abandonment rate commonly seen when consumers have to switch sites to complete a transaction.“Our ability to be the first CRS provider to offer the Google Hotel Ads Commission Programme shows the influence of the Sabre brand in the industry as well as our commitment to deliver new and valuable opportunities to our hotel customers,” said Sabre Hospitality Solutions President Alex Alt. “This is just the latest example of how we are continually investing in innovative solutions that deliver unique value to hotels and the travellers they serve.”Because Sabre has already completed the necessary technology integration with Google and Sabre’s SynXis Central Reservation has access to the hotels’ commissionable retail rates, Sabre hotel customers can participate in the programme without any investment or development on their part.last_img read more