Class of 2018 arrives at Notre Dame

first_imgNotre Dame’s incoming class of 2018 comes to campus from the University’s highest-qualified applicant pool and reflects the Office of Undergraduate Admissions’ efforts to extend and personalize its recruitment process, according to Don Bishop, associate vice president for undergraduate enrollment.“The quality of the applicant pool has jumped in the past four years, and we are using numbers less to select the class,” Bishop said. “While we are more selective than ever, we are also more on mission in that selection process.”Bishop said although Notre Dame received 17 percent more applications this year from students ranked in the top 1 percent of the nation academically, the admissions committee also prioritized personal qualities and factors beyond the numbers.Keri O’Mara | The Observer “Notre Dame did not admit over 3,500 of its applicants that had a test score or class performance in the top 1 percent of the nation because we felt other students showed greater academic and intellectual curiosity and creativity, stronger leadership, a deeper commitment to service and/or a more sincere belief in the value system of Notre Dame,” Bishop said.“Notre Dame employs a holistic admissions process that is aligned with the University’s mission as the world’s leading Catholic research university,” he said. “This process increasingly is evaluating student motivation for being high performers in an effort to identify the more intellectually-driven students who also have the potential to become innovative and entrepreneurial leaders with a strong desire to serve others.”Of 17,901 applications, 3,786 students gained admission to the University and 2,010 chose to enroll, Bishop said. He said 61 enrollees came from the wait list. Those numbers constitute a 21 percent admit rate and a 53 percent yield rate, or rate of admitted students who accept their offers of admission.“Notre Dame’s 53 percent yield rate is among the top 10 private national research universities for yield success,” Bishop said.Bishop said the heightened yield rate resulted from an effort to enhance recruitment materials, personalize connections with students, reach underrepresented groups and promote Notre Dame’s unique character as a Catholic research institution.“We do not view ourselves as a generic top-10 university,” he said. “We seek to find and admit students who believe in Notre Dame’s mission. We are acting on that assessment of students and this has improved our yield rate — along with improved merit and financial aid awards.”Bob Mundy, director of admissions, said the incoming class is “very well-fitted for Notre Dame.”“Our new students will continue our tradition of great intellectual prowess and promise, while being grounded with the personal traits that make us a different place in the higher education world,” he said. “We expect them to excel in our classrooms and share their many gifts with others. It’s a class of various exceptional accomplishments and wonderful personal stories as well.”Bishop said the class of 2018 is more diverse both geographically and ethnically than its predecessors. He said it continues the upward trend of ethnic diversity, into which both U.S. students of color and international students factor.The incoming class includes 110 international students, a number Bishop said is “an all-time record.”“The average student will travel over 900 miles to start their first year at Notre Dame, 1.8 million miles collectively,” he said. “Notre Dame is arguably the most nationally representative university in the United States. It is also becoming increasingly more global.”Bishop said the Office of Undergraduate Admissions has capitalized on new recruitment strategies to publicize Notre Dame’s mission and resources to find students who fit well into the University’s values. He said his staff’s increased use of social media and personal contact, as well as the willingness of current students, parents and alumni to connect with prospective and admitted students, made the process “more selective and even more on mission.”Bishop said the collective efforts helped forge new contacts with low-income and first-generation students and secure relationships with “the highest caliber schools in the United States and across the globe.”“Notre Dame is improving its content of recruitment materials — website and printed — to increase the awareness of the academic quality of our faculty, research opportunities for undergraduates, the power of the alumni network and the esteem that top employers have for [Notre Dame],” he said. “We have also improved our financial aid services and family advising in counseling on affording the costs of Notre Dame and making a value centered investment.”Bishop said the class of 2018 compares well with those of other elite institutions.“Notre Dame’s first-year class is likely among the top 10 to 15 in the nation for their academic accomplishments and even higher if you add in the consideration of leadership, sense of faith and service towards others,” he said. “We would not trade our first-year class for any other … in the U.S.”Tags: class of 2018last_img read more

Video marketing as a key component of your communications strategy

first_img 281SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Eric Budzinski Eric Budzinski is the AVP of Marketing for GrooveCar, Inc. He joined the company in 2015 after building a successful foundation in small business sales and marketing.   Eric can be … Web: Details Is video marketing part of your member engagement strategy? It should be. Video marketing is quickly becoming the preferred method of communication to reach your membership. Video production is attainable for credit unions of all sizes and a preferable way of communicating with a large portion of your membership.For many years, video production required time, resources, and expenses, which are luxuries that many credit unions, did not have. Use of the medium often involved hiring a professional film crew, working many painstaking months to get the script just right. After all, the shelf life of the corporate video had to be at least a year or more after spending a significant chunk of the budget on it. Once done, it was loaded onto YouTube to live out its days as a link.The scenario is far different today. This once exclusive medium is now the darling of media and communications, as access to creating and viewing media, has vastly improved. Contributing to the popularity is the ease of integration on the Internet and various social platforms. As mobile usage outpaces desktop viewing, video has become increasingly easier way to convey a message on the small screen. Your members find it easier to view information than to read, especially on mobile devices, and that’s where video is outpacing all the other marketing formats. According to Syndacast, 74% of all Internet traffic in 2017 will be generated by video, and that figure will only continue to increase. Cisco Visual Networking Index estimates 80 to 90% of all global internet traffic by 2019 will be due to video sharing, up from 64% in 2014.The appeal of video today is powerful. Studies show that just putting the word “video” in the subject line of an email will increase open rates by 19%, click-through rates by 65% and reduce the dreaded un-subscribes by 26%, as reported by Huffington Post. Social media sites report similar success. According to Twitter, videos and photos get the most retweets, and Facebook video viewership has more than doubled increasing engagement on every level. We live in a very visual world and response rates support this leaving viewers wanting for more.Video media also has incredible benefits in boosting your credit union site’s SEO. Google owns YouTube and because of this, your channel’s videos will help increase its ranking. YouTube videos can boost Internet search abilities, especially when combined with keywords and tags. As far as content goes, this medium really pulls its weight.Video is a very affordable and cost effective platform to connect with younger audiences such as Millennials. Eighty-nine percent of Millennials cannot live without YouTube or digital video, according to Google. This group is shifting away from traditional TV at a very fast rate, preferring online sources to view information and consume content “on demand” and at their convenience.We live in a multi-screen world. People rarely gather around a single device, such as a television, and pay undivided attention. Your members’ interest is simultaneously divided between a television, tablet and smartphone, among other technology. It is crucial to tell your credit union’s story across as many channels as possible, primarily with a mobile first focus. Video is an affordable and engaging way to meet your messaging goals across these platforms. The creation of videos to accompany your marketing efforts is not out of reach. Evolving technology can allow your credit union to directly message your membership with video.It’s time to embrace video as part of your marketing toolbox as traditional methods of messaging don’t always tell the whole story or reach all of your desired membership. Bring the viewer on the brand journey that will prompt them to act. Video is a great way to leverage your brand, educate your members about your credit union, and as a lead generation tool to help convert viewers. Either way, video has evolved into a technology that consistently finds new ways to target members and build that audience connection with your brand.last_img read more