Video marketing as a key component of your communications strategy

first_img 281SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Eric Budzinski Eric Budzinski is the AVP of Marketing for GrooveCar, Inc. He joined the company in 2015 after building a successful foundation in small business sales and marketing.   Eric can be … Web: Details Is video marketing part of your member engagement strategy? It should be. Video marketing is quickly becoming the preferred method of communication to reach your membership. Video production is attainable for credit unions of all sizes and a preferable way of communicating with a large portion of your membership.For many years, video production required time, resources, and expenses, which are luxuries that many credit unions, did not have. Use of the medium often involved hiring a professional film crew, working many painstaking months to get the script just right. After all, the shelf life of the corporate video had to be at least a year or more after spending a significant chunk of the budget on it. Once done, it was loaded onto YouTube to live out its days as a link.The scenario is far different today. This once exclusive medium is now the darling of media and communications, as access to creating and viewing media, has vastly improved. Contributing to the popularity is the ease of integration on the Internet and various social platforms. As mobile usage outpaces desktop viewing, video has become increasingly easier way to convey a message on the small screen. Your members find it easier to view information than to read, especially on mobile devices, and that’s where video is outpacing all the other marketing formats. According to Syndacast, 74% of all Internet traffic in 2017 will be generated by video, and that figure will only continue to increase. Cisco Visual Networking Index estimates 80 to 90% of all global internet traffic by 2019 will be due to video sharing, up from 64% in 2014.The appeal of video today is powerful. Studies show that just putting the word “video” in the subject line of an email will increase open rates by 19%, click-through rates by 65% and reduce the dreaded un-subscribes by 26%, as reported by Huffington Post. Social media sites report similar success. According to Twitter, videos and photos get the most retweets, and Facebook video viewership has more than doubled increasing engagement on every level. We live in a very visual world and response rates support this leaving viewers wanting for more.Video media also has incredible benefits in boosting your credit union site’s SEO. Google owns YouTube and because of this, your channel’s videos will help increase its ranking. YouTube videos can boost Internet search abilities, especially when combined with keywords and tags. As far as content goes, this medium really pulls its weight.Video is a very affordable and cost effective platform to connect with younger audiences such as Millennials. Eighty-nine percent of Millennials cannot live without YouTube or digital video, according to Google. This group is shifting away from traditional TV at a very fast rate, preferring online sources to view information and consume content “on demand” and at their convenience.We live in a multi-screen world. People rarely gather around a single device, such as a television, and pay undivided attention. Your members’ interest is simultaneously divided between a television, tablet and smartphone, among other technology. It is crucial to tell your credit union’s story across as many channels as possible, primarily with a mobile first focus. Video is an affordable and engaging way to meet your messaging goals across these platforms. The creation of videos to accompany your marketing efforts is not out of reach. Evolving technology can allow your credit union to directly message your membership with video.It’s time to embrace video as part of your marketing toolbox as traditional methods of messaging don’t always tell the whole story or reach all of your desired membership. Bring the viewer on the brand journey that will prompt them to act. Video is a great way to leverage your brand, educate your members about your credit union, and as a lead generation tool to help convert viewers. Either way, video has evolved into a technology that consistently finds new ways to target members and build that audience connection with your brand.last_img read more

Governor Wolf Offers Support for Puerto Rico, Thanks City of Philadelphia for Coordinating Relief Efforts

first_img National Issues,  Press Release,  Weather Safety Harrisburg, Pa. – Governor Wolf expressed his support for the people of Puerto Rico today as they begin work to assess damage and recover from the devastating effects of both Hurricane Irma and Hurricane Maria.“Pennsylvania is proud to be home to more than 500,000 people of Puerto Rican ancestry; Philadelphia alone is home to more than 120,000 who hail from Puerto Rico, many of them with family members on the now-devastated island,” Governor Wolf said. “Our hearts go out to those affected here and in Puerto Rico. We offer our support to our fellow citizens during this extraordinary time. Puerto Ricans have fought and died for our country and now we owe our best to them as they fight to recover. ”Gov. Wolf also thanked the City of Philadelphia, Mayor Kenney, Councilwoman Maria Quinones Sanchez, State representatives Angel Cruz and Emilio Vasquez, and former Philadelphia City Councilman Angel Ortiz for their public effort to garner support and a coordinated relief effort for Puerto Rico and Puerto Ricans living in Philadelphia at a press conference being held later today.“I’d also like to thank the members of my Advisory Commission on Latino Affairs; its members are engaged and involved in relief efforts amid concern for family members living on the island.”Five members of PA Task Force 1 are currently in San Juan, Puerto Rico, including a member of the Philadelphia Fire Department. These task force members are assessing damage and offering their expertise as part of FEMA operations. September 21, 2017 SHARE Email Facebook Twittercenter_img Governor Wolf Offers Support for Puerto Rico, Thanks City of Philadelphia for Coordinating Relief Effortslast_img read more

Study: Hispanics transforming U.S. Catholic Church

first_imgAccording to the survey, 68 percent of Hispanics are Catholic, 15 percent are born-again or evangelical Protestants, 5 percent are mainline Protestants, 3 percent are identified as “other Christian” and 8 percent are secular (1 percent refused to answer). Among non-Hispanic Americans, the largest groupings are 20 percent Catholic, 35 percent evangelical Protestant and 24 percent mainline Protestant. The religious identity of Hispanics will affect politics, the report says. The Hispanic electorate is largely Democratic (63 percent), despite being conservative on social issues such as abortion and homosexuality. But Hispanic evangelical Protestants – whose numbers are growing – are twice as likely as Hispanic Catholics to be Republicans. This is a far greater gap than exists between white evangelical Protestants and Catholics. About one-third of Catholics in the United States are now Hispanic. Roberto Suro, director of the Pew Hispanic Center, said in an interview that Hispanic Catholics looked different from typical white suburban Catholics. “They are different in terms of beliefs, practices, language and culture, but they remain very Catholic,” Suro said. “The open question here is, Does the institution adapt to them, or do they adapt to the institution?” The influx of Hispanic immigrants to the United States is transforming the Roman Catholic Church as well as the nation’s religious landscape, according to a study of Hispanics and faith released Wednesday. The study, by the Pew Hispanic Center and the Pew Forum on Religion and Public Life, found that half of Hispanic Catholics practice a “distinctive form” of charismatic Catholicism that includes speaking in tongues, miraculous healings and prophesying – practices more often associated with Pentecostalism. Among Catholics who are not Hispanic, only 12 percent are involved in these practices. The study also found that two-thirds of Hispanics choose to worship in “ethnic congregations” that have Hispanic clergymen and Spanish-language services, and where a majority of congregants are Hispanic. These congregations are cropping up throughout the country, even in areas where Hispanics are sparse. Hispanics are the fastest-growing ethnic group in the United States, doubling between 1980 and 2000, and projected to more than double between 2000 and 2020, Pew researchers said. As of 2005, there were 42 million Hispanics in the United States, about 14 percent of the population. 160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set!last_img read more