4 ways your leaders can build your brand

first_imgSpotting an exceptional brand is easy. (Think Apple, GE, Zappos and Nike.) But building an exceptional brand can be one of the most overwhelming and elusive challenges organizations face, according to author and consultant Denise Lee Yohn—who will keynote at CEO/Executive Team Network in October in Las Vegas. Successfully building a brand takes leadership from the top. Here are four key steps you and your leadership team can take: Understand the importance and impact of a brand. Make sure your team gets the idea that a strong and differentiating brand is a crucial element to organizational success.Know your target audience. Define who want to serve and what those members and potential members want and need. Communicate this information to your entire team.Believe in process-driven action. Good leaders for strengthening brands see road maps, strategic planning and data-based decision-making as the pathways to a strong credit union and brand. Have passion for what you do. Employees who want to live a company’s brand look to leaders for motivation and guidance in doing so. If top leadership doesn’t endorse the brand and live it every day, staff members will be hard pressed to deliver it to members.I have a lot of background with brands, having worked on Procter & Gamble’s Downy, Kraft’s Ritz and Kellogg’s Special K. As COO at CUES, a brand refresh was among my chief undertakings. Today, as CEO, I’m focused on living CUES’ brand of helping credit union leaders learn and grow so they reach their fullest potential.For me, living our brand includes continuous learning. Look for me in the audience at CEO/Executive Team Network in October, listening to Yohn present “Brand Leadership: How to Build a Rock Star Brand.” I’ll be saving you a seat. 80SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,John Pembroke Since joining CUES in March 2013, John Pembroke has played a leadership role in developing and launching a new direction in CUES’ strategy, branding and culture. Under his guidance, CUES … Web: www.cues.org Detailslast_img read more

Pitching, small ball propel GSA baseball team past Mattanawcook in opener

first_imgBLUE HILL — Chances to play baseball have been limited throughout a very wet season in Maine thus far. For George Stevens Academy, spring has taken a particularly heavy toll.Twice last week, GSA saw its scheduled opening game postponed as a result of poor field conditions. Those rainouts came after the Eagles had their entire preseason slate canceled as a spree of snow dustings and rainy afternoons kept the team off the diamond.Yet on Monday, the opportunity came for head coach Dan Kane’s team to take the field. GSA responded with a vintage small-ball performance to begin the season with a 4-0 home win over Mattanawcook Academy.“For our first game of the season, I have to say I’m very pleased with this team,” Kane said. “This is only the second time I can remember that we didn’t play a preseason game, but luckily, we have a lot of veterans with a lot of baseball under their belts. I knew they could be reasonably comfortable out here.”GSA’s Caden Mattson swings at a pitch during the fifth inning of a high school baseball against Mattanawcook on April 22 in Blue Hill. Mattson had two base hits (both singles), two stolen bases and two runs scored for the Eagles. ELLSWORTH AMERICAN PHOTO BY MIKE MANDELLThis is placeholder textThis is placeholder textPitcher Austin Snow gave GSA (1-0) a solid start to the game in the top of the first inning when he retired the side with two strikeouts and a flyout to center field. After Caden Mattson reached base on an infield single to start the bottom of the inning, the junior stole second and reached third on a passed ball before scoring on a single to center.Mattanawcook (0-1) threatened in the top of the second when it loaded the bases with just one out, but Snow pitched his way out of the jam when he struck out back-to-back batters to retire the side. GSA then delivered another small-ball display in the second with a walk and stolen base before Ben Parker’s single gave the Eagles a 2-0 lead.In the middle innings, Snow hit his stride on the mound. Mattanawcook mustered only one hit in the third, fourth and fifth frames, during which the GSA starter struck out five batters and, at one point, threw 16 consecutive strikes.“We have five or six options in terms of pitchers, but one reason I went with Austin in this game is because he throws a lot of strikes,” Kane said. “In these early games, it’s especially important not to walk the other team. You want to make them earn everything.”Mattson followed his second single of the game in the fifth inning with a stolen base before advancing to third on a fielder’s choice and scoring on a sacrifice fly from Snow. After Snow left the game in the top of the sixth, Owen Vinall and Garrett Parker finished the job on the mound as Vanessa Sherwood scored the game’s final run in the sixth after entering as a pinch-runner.Snow finished with nine strikeouts in 5 1/3 innings. At the plate, Mattson and Tanner Ashley had two hits apiece for GSA, which had six as a team. The teams committed two errors apiece in the field.GSA’s Garrett Parker pitches during the seventh inning of a high school baseball game against Mattanawcook on April 22 in Blue Hill. Parker closed out the game for the Eagles with two strikeouts in the final frame. ELLSWORTH AMERICAN PHOTO BY MIKE MANDELLMattson’s stolen bases provided the framework for two of the Eagles’ runs. In both instances, the junior took second base before advancing to third and heading home — an early response to a goal Kane asked him to set for himself during the preseason.“Coach challenged me at the beginning of the season to steal 30 bases this year,” Mattson said. “I wanted to come right out the gate and do that today. It put us in good position to get some runs.”Despite not having an opportunity to play games last week, GSA was at least able to get outside for a few practices. There was mud all along the passage to the ball fields and rain in the forecast for the late evening, but for a three-hour window, at least, conditions were just right for baseball.“It’s been pretty tough to have to wait it out, but the few days outside really helped,” Mattson said. “For not being able to play any games before this at all, I think we played pretty well.”GSA is scheduled to play on the road against Orono (0-1) at 4:30 p.m. Wednesday, April 24, though Kane said the game could be moved to Blue Hill if the fields at Orono High School aren’t ready for play. The May 13 game between the Eagles and Red Riots would then be moved to Orono.“If we can build off this, I think we’ll be in good shape,” Mattson said. “The biggest thing was getting that first game out of the way, and now that we’ve done that, we know what we need to work on and how to get better from here.” Latest Posts Bio Mike MandellMike Mandell is the sports editor at The Ellsworth American and Mount Desert Islander. He began working for The American in August 2016. You can reach him via email at [email protected] Hospice volunteers help families navigate grief and find hope – September 12, 2020center_img Latest posts by Mike Mandell (see all) Ellsworth runners compete in virtual Boston Marathon – September 16, 2020 MPA approves golf, XC, field hockey, soccer; football, volleyball moved to spring – September 10, 2020last_img read more